Use a secret ticket when you want a ticket to stay out of the normal checkout flow but remain available from a specific custom landing page or purchase confirmation page.
Hide the ticket from normal checkout
Go to Ticketing & Payments > Tickets, Add-ons & Donations, then open Tickets.
Create a ticket, or open an existing ticket's (...) menu and select Manage Ticket.
Open Checkout. Under Display, turn on Hide During Checkout?.
Select Save And Close.
This removes the ticket from the standard ticket-selection step; it does not deactivate the ticket. The ticket must still be active, available for sale, and within any quantity, price-date or eligibility rules you have set.
Add the ticket to a custom page
Create or edit the custom page where you want the ticket to appear, then add a Ticket component and select the hidden ticket. You can keep that page out of your public navigation and share its URL only with the attendees who should have access. If you use an Available Tickets component instead of a single Ticket component, use Exclude Hidden? to decide whether tickets marked Hide During Checkout? should be filtered out.
What attendees see
Attendees do not see the hidden ticket in the normal checkout ticket list. They can choose it only from a page or component where you have explicitly included it. This is useful for invite-only tickets, partner tickets, special offers or post-purchase upgrade paths that should not appear beside your main public ticket options.