Assets are banners that speakers and affiliates could use to promote their talk/your event. Swipe copies are texts that you can make available to speakers so they can share information on various social media platforms about your event. You would like to customise these and truly make them the best reflection of your event.
Upload banners that you have created yourself within Assets. To do this, head to your event dashboard, and go to Promoting > Media Assets > Add Asset. Many event organisers who want more granular details of the promotional materials go for this route, as you have complete control over what goes in within the graphic. Do note that all assets uploaded would be visible to all speakers and affiliates as you can't currently limit an asset to one speaker/affiliate.
Similarly, update your own swipe copies by heading to Promoting > Swipe Copy > and click Add Swipe Copy.
You can upload email and social media copy right here and these assets will be available for Speakers and Affiliates to download via their dashboards.