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Promoting Your Event

Written by Benjamin Dell

Your event is ready to be promoted. Open its event dashboard and expand Marketing in the left navigation to find campaign assets, incentives, and performance tools.


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Expanded Marketing navigation showing Promo Graphics, Swipe Copy, Embeddable Media, Offers and Giveaways, Viral Incentives, and External Clicks


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  • Promo Graphics contains shared assets that presenters, sponsors, and affiliates can use, as well as generated images for sessions and presenters. You can also upload your own graphics. See how to update promo banners.

  • Swipe Copy is text you can make available to presenters for sharing your event. See how to add swipe copy.

  • Embeddable Media provides material you can use to promote your event on another website. See how to embed promotional material.

  • Offers & Giveaways and Viral Incentives are under Marketing > Incentives.


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To add attendee feedback, expand Website in the event dashboard and select Testimonials. See how to add testimonials.


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More of a visual learner? See this video. You can also learn more about image sizes.

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