Use an attendee audience filter to target people with a particular ticket, add-on or donation assigned to them.
Add the purchase filter
Go to Email & SMS > Emails > Campaigns and edit the manual or automated email.
Open Audience and set Audience type to Attendee.
Select Add filter. Choose Tickets, Add-ons & Donations, then Ticket, Add-on or Donation.
Choose Equal To to include people with that item, or Not Equal To to exclude them. Select the specific item from the event's choices.
This example includes attendees with the Free Access ticket. Your event's ticket, add-on and donation names will differ.
Saving and availability
Complete audience rules save automatically as you choose their values. Check the matching-recipient total and all existing rules and groups before sending. A new rule does not remove other audience conditions. Use Save or Save and Close to save other changes to the email.
Audience rules cannot be changed for transactional emails, follow-up emails or a Broadcast email that has already been sent. Editing also depends on your event access, plan and trial status. An unavailable feature may show an upgrade or access restriction.