An add-on could literally be anything - from a 1hr consulting call to additional access to the event.
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Attendees can purchase your add-ons during the checkout flow while buying their main ticket to the event. Or, they can purchase add-ons no matter where they are in your event and crucially, at any time!
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Simply click the new 'Event Hub' quick access button at the bottom left of the screen and from there, attendees will see a button to browse all available add-ons.

Please note that this button will only appear if the event has available add-ons to sell. You can choose to hide the Event Hub button (via Setup > Update Event Settings) if you prefer not to have it displayed on your public event page.

Add-ons are also shown on the checkout confirmation page, not just during the initial checkout, providing attendees with a second opportunity to purchase or upgrade.
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To create your add-ons, simply navigate to Revenue > Add-Ons > + Create Add-Ons.
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You can further enhance your landing page by including options for add-ons, directly benefiting your event's reach and financial goals. Simply navigate to the Page Editor > Components and select Add-on to add this feature to your landing page.
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You can also set up one-time discounts with countdown timers on custom confirmation pages to create urgency and encourage immediate action. This can be configured in the Page Editor under the Properties section for the Add-on component.
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If you'd like to offer add-on upsells specifically to attendees who have already purchased a free or paid ticket, you can set this up under the Details section when managing your add-ons.
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