When looking at your attendee statistics chart under Reporting > Attendees, you can see that some of your attendees have "registered" but don't seem to have completed their orders. Or maybe you are looking at the number under Content > Talks next to a session but when you click on it, you see another number listed. Read on to find out more.
If you are looking under Content > Talks, you can see the total number of people who have registered for that talk and have secured a ticket.
But if you click on that number, you may see a different figure at the top of the list of attendees registered for that talk. That's because this is a complete list of people, ticket-holding or not, who have registered for the session by adding it to their schedule.
Here's some more info on attendee statuses.
The chart above shows that lots of people have Completed Order which means they have registered, chosen their sessions, and completed the transaction by purchasing a ticket.
Registered means your potential attendee has entered an email address in the first Book Your Place box. In other words, they have registered and will receive email reminders for this talk. We have their email address, but they haven't completed their order yet. Maybe they need a little friendly nudge - a giveaway, perhaps?
Once an attendee has completed a ticket purchase, they move from the Registered column to the Completed column and have everything they need to attend your event!
The two other columns in the chart refer to:
Checkout - Selected Ticket: They have registered and chosen a ticket (as part of the checkout cart), but have not gone on to complete the order yet.
Checkout - Selected Content: They have selected tickets and also selected content, but they haven't completed the order yet.
Looking for a list of attendees who completed registration and secured a ticket? Head to Revenue > Ticket Sales.
Top tip: if an attendee contacts you to say they have a ticket but can't see your sessions, it's possible that they haven't completed the purchase process. You can check where an attendee is in the checkout process by searching for them in the table in Reporting > Attendees.
Connecting to third-party applications
This chart is designed to help determine the status of your attendees and make it possible to tailor your Zaps with Zapier to integrate your attendees into your third-party applications. Each of these stages of the registration process can be turned into a Zap and used to inform your strategy.
Now that you have a sense of what the numbers mean, you can better tailor your efforts to turn the Registered attendees into Completed attendees, while also thinking about what worked best in the promotion of your event. If you are feeling overwhelmed, do remember that help is just one click away with HeySummit Professional Services to help make sure your summit reaches its full potential.