You can give each column in your event website footer a custom title, such as “Events,” “Company Info,” or “Social Media.” In your event dashboard, open Website > Header & Footer Links, then select the Footer Links tab. On the column you want to name, select Edit Column 1 Title (or the corresponding column number). Enter the heading in Column Title and select Save. You can repeat this for the other footer columns.
Set column titles before adding links where possible. The current dashboard shows the title pencil only for empty columns. If a populated column has no pencil, contact support for help; do not delete useful links just to expose the title control.