Connect a TikTok Pixel to your event to measure page views, leads, completed registrations and paid purchases from TikTok Ads campaigns. HeySummit starts tracking after a visitor accepts cookies.
Before you start
Access to the TikTok Ads Manager account that owns the pixel.
Your TikTok Pixel ID from TikTok Ads Manager > Events Manager.
Matching conversion events configured in TikTok so TikTok can use the events HeySummit sends.
Add your TikTok Pixel
In your event dashboard, go to Event Settings > Integrations & Developer > Integrations.
Under Paid Ad Conversion Pixels, select Add.
Choose TikTok Ads.
Enter your Pixel ID from TikTok Ads Manager > Events Manager in Tracking Provider ID.
Select Save.
Events HeySummit sends
After cookie consent, HeySummit sends a page view for the configured pixel and maps event activity to TikTok's standard events:
Lead when a visitor enters an attendee email address.
CompleteRegistration when an attendee completes registration.
Purchase when an attendee completes a paid purchase. The event includes the purchase amount and currency when those values are available.
You can change the conversion event names in the provider form if your TikTok setup uses different names. Visitors who have not accepted cookies are not tracked, so a conversion may not appear until consent is given.
Related guidance
For another paid-ad tracking provider, see Adding a Facebook Pixel to your site.