Meta Pixel tracking can help you measure page views, leads, registrations, and purchases for your event.
To add a Facebook Pixel:
Go to Event Setup > Integrations.
Find Paid Ad Conversion Pixels and select Add.
Choose Facebook Pixel as the tracking provider.
Enter your Meta Pixel ID in the Tracking Provider ID field.
Leave the conversion-event names as their defaults unless you already know which Meta event names you want to send.
Save the provider.
HeySummit's built-in Facebook Pixel integration can send the standard page-view script and conversion events for key attendee actions. The default conversion event names are Lead for email entry, CompleteRegistration for completed registration, and Purchase for paid-ticket purchases. You can customise those event names in the provider form.
Built-in pixel scripts are controlled by HeySummit's cookie-consent flow. If a visitor has not accepted cookies, HeySummit waits to load the built-in tracking scripts until they accept. This means some visitors may not appear in Meta reporting, which is expected.
If you add Meta Pixel code manually through Event Setup > Custom JavaScript instead, that custom code is injected as custom head or body JavaScript when your plan includes custom CSS and JavaScript. It is not managed by HeySummit's built-in pixel consent gate, so only use custom JavaScript when you are comfortable taking responsibility for what the script loads, what data it collects, and the privacy notices or consent requirements that apply to your event.
If Meta asks you to verify your domain, you need to use a domain you control. A standard HeySummit subdomain such as myevent.heysummit.com cannot be verified by you because you do not own heysummit.com. To verify a domain for your event, first connect a custom domain under Event Setup > Event Domain, then complete Meta's verification steps for that custom domain.
If you do not see page views or conversions in Meta, first check that the Pixel ID is correct, the visitor has accepted cookies, and the pixel is firing in the Meta Pixel Helper browser extension. HeySummit can confirm where the Pixel ID is added, but Meta reporting setup and troubleshooting happens in Meta's tools.