Pixel tracking can help you monitor leads, purchases, and conversions while you are running your conference. You are a user of Facebook Pixel and would like to track your HeySummit page using it.
Go to Event Setup > Integrations > Pixel Tracking > Add Provider.
Select Facebook.
Add the tracking code under the Tracking Provider Code.
You can then choose to customise how you want the code to track/appear on Facebook by customizing the Pixel Events.
You could also disable the FB pixel from Event Setup > Integrations, and instead manually add the pixel tracking code via the Event Setup > Custom JavaScript.
Please note that custom JS will always load regardless of whether the cookie banner has been accepted because we never know what the user might put in there (it might be something that doesn't require cookie consent). Therefore, you should always be aware of what is being added and follow the legal requirements of your country if needed. Our inbuilt tracking capability, however, WILL follow the cookie rules and require the attendee to accept the cookie first.
If you are not seeing conversions or page views being tracked via the pixel, it suggests that the pixel hasn't been set up properly. Unfortunately, we can't assist with this as it involves custom code, and it's something you would need to manage.
Verifying your domain
Depending on your Facebook setup, you may be asked to verify your domain. If you are using a HeySummit sub-domain for your event (i.e. such as myevent.heysummit.com) then you will not be able to verify the domain since you do not own heysummit.com. In most cases, it should be OK to skip the domain verification step on Facebook.
If you still want to verify (or need to for a particular reason) then you will first need to set up your HeySummit event to use a custom domain rather than the standard HeySummit sub-domain. You can do this by heading to "Event Setup" and clicking on the "Event Domain" section.
Important Things To Note:
• The pixel code only fires if the end-user accepts the cookie policy, so it's expected that some users won't trigger it. You can verify that the pixel code is set up correctly and firing as expected by using the "Meta Pixel Helper" Google Chrome extension.
• You can decide to disable the cookie banner, though you must bear in mind that this is a legal requirement in many parts of the world.