Scenario
By default, when you create an event, it's marked as being in Draft Mode. If someone tries to access your summit page before you hit publish, they will see a Coming Soon page.
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After creating your event, you now need to exit draft mode and publish it.
Quick start
Head to your event dashboard.
At the top right of the page, there's a drop-down labelled "Manage". Click that to reveal the options.
Select Publish Event to publish the event.
To un-publish (everything will go back to Draft Mode, attendees will see the Coming Soon page), click on the Un-publish Event option (which will only appear if the event is in a published state).