You have added your event information and are ready to start promoting. Before you can do that, you'd like your public event's pages to be in top shape. Here's how you can use our Branding & Content section to your advantage. 

Note: some of our branding and content options are currently in closed Beta and will be fully available soon. Interested in getting access? Email the team at

Quick start

To select the font and colors that will make your Event pop, you can head over to Event Setup > Settings > Branding & Content


The font affects all written elements on your pages. Click on the dropdown menu to select the font you'd like.

Background color

The background color affects all pages from your event. From Schedule pages, to custom pages, to the landing page - it's all getting modified.

Text color

The text color affects the written elements across your event pages. From session titles, to descriptions or ticket descriptions during checkout - this color will be present around your entire event. When choosing a text color, take into consideration your background color and opt for a shade that is contrasting enough to ensure people can read it.

Main color

The main color affects CTA buttons across the site (like the Registration CTA). The main color is also used when header links are selected.

Main text color

The main text color affects the written elements on any background that has a main color setup. Remember to choose a color that contrasts with your main color.

Highlight color

The highlight color shows up on secondary buttons (such as your Premium Passes CTAs), links, category icons, and highlighted elements on the landing pages.

Highlight text color

The highlight text color shows up on any buttons that have the highlight color as the background. Remember to choose a color that contrasts with your highlight color.

Accent color

The accent color is used when more than two colors are needed in a component or field. For example, it can be seen in the 'Conference in Days' component or on the buttons that showcase a session that has a giveaway or offer.

Accent text color

The accent text color is used when the accent color is used as the background. This text color is currently not used extensively.

Tips and Tricks

  • You can keep one tab open with your event and another tab open with your Branding settings. This way, you can switch between the views and preview all the #hardwork.



  • Remember to check the attendee views for both before and after they have purchased a ticket.


  • Think about the accessibility of your event and be mindful of the text and background color choices you make. Text and background colors that are too similar will be hard to read. If you need some inspiration, you can always have a look at our original color scheme below.


  • If you need some inspiration for getting color hexcodes, we like using sites like this.


  • If you need to go back to basics and return to the original HeySummit theme, you can use the following values:


Background color: #FFFFFF (white)

Text color: #333333 (black)

Main color: #FF447E (pink)

Main text color: #FFFFFF (white)

Highlight color: #2CA7F0 (blue)

Highlight text color: #FFFFFF (white)

Accent color: #2AFFE6 (cyan)

Accent text color: #FFFFFF (white)