Scenario

While building your summit, you would like to know about the branding and customisation options that are available to promote your event. 

Quick start

Event site pages

Click here for information on how to personalise your event landing page.


Assets and swipe copies

By default, HeySummit generates speaker and conference banners for you. All auto-generated banners are available to your speakers in their speaker dashboard.

 All information from the banners is pulled from the site, which means that if you modify a speaker headshot (for example)- that change will also be reflected in the speaker banner. You can't currently edit the banners.

It normally takes around 30 minutes for pictures on the banners to update, so give it some time and avoid changing pictures very last minute to make sure you have the right images showing.

You can also 
update your own swipe copy and assets by clicking on Promoting > Assets or Promoting > Swipe Copies.
 

Assets

Assets are banners that speakers could use to promote their talk/the event. If you'd rather replace the auto-generated banners, you can upload your own creations. Click +Add Asset to do this.

Swipe copy

Swipe copy is the text that you can make available to your speakers so that they can easily copy and paste to share information about the event. You can add images within swipe copy and personalise the message for different platforms. You can construct Twitter, Facebook, Instagram or LinkedIn posts and totally own that marketing phase with some well-placed posts. Click +Add Swipe Copy to start.

Please note that all swipe copy and banners will be made available to all your speakers. While this means you cant upload an individual banner per person, its going to be great for promoting your summit, especially if your speakers can share each other's talks (and use the appropriate banner).
 

Affiliates

One aspect you might consider is setting up an affiliate scheme. You can open your affiliate scheme to the public (and it will be shown in your website footer). You're responsible for paying your affiliates, so make sure you're familiar with how to handle affiliate payments.

Please note that if you choose to Set your Speakers as Affiliates
, that action applies to either all of them or none of them at all. If you only want certain speakers to be your affiliate, direct them to your affiliate program sign-up page.

If you set up an affiliate scheme, the percentages have to be the same for your public/ speaker schemes.
 

Sponsors

Finally, if you want to add sponsors to your summit, HeySummit offers two options: you can either add them as a Main or a Category Sponsor. Here's the small (yet very impactful difference) between them. Hint: it's all about visibility.
 

Main sponsors

Main sponsors appear on the landing page of your website, as well as within any of the automated emails HeySummit sends. Main sponsors also appear on all speaker and talk pages.
 

Category sponsors

Category sponsors only appear on speaker and talk pages when the category matches.

When we talk about talk pages, we are referring to each individual talk page (not just the Schedule tab - main and category sponsors don't appear there).

HeySummit automatically advertises sponsorship opportunities on your summit. If someone clicks on Contact us, that message is going to go to the address you set under
 Event Setup > Settings > Event Basics.


If you'd like to stop advertising sponsorship opportunities you can click Revenue > Sponsors > Settings and uncheck Promote sponsor opportunities.