Pixel tracking can help you monitor leads, purchases and conversions whilst you're running your conference. You're a keen user of Facebook Pixel and want to track your HeySummit page using it.
- Go to Event Setup > Other Integrations > Pixel Tracking > Add Provider.
- Select Facebook.
- Add the tracking code under the Tracking Provider Code.
- You can then choose to customise how you want the code to track/appear on Facebook by customising the Pixel Events.